Today, we’ll dive into the FunnelKit Review in this blog. FunnelKit is a sales funnel builder for WordPress and WooCommerce. Many of you may know it by its old name, WooFunnels.

The default WooCommerce checkout is plain. It has no order bumps. It has no one-click upsells. It does not help you sell more to the same buyer. So many store owners leave money on the table.

FunnelKit fixes this problem. It lets you build sales funnels, custom checkout pages, order bumps, and one-click upsells. It also runs email and SMS automations. And everything stays inside your WordPress dashboard.

It’s not just a funnel builder. It’s a complete sales toolkit for WooCommerce stores. FunnelKit is a brand, not a single plugin. It has three main products:

• FunnelKit Funnel Builder: Funnels, checkout, order bumps, upsells, A/B testing, and analytics.
• FunnelKit Automations: Email, SMS, broadcasts, and CRM.
• FunnelKit Cart: A sliding side cart with upsells and rewards.

This review covers how these tools work, what the free version gives you, and which plan fits you best.

FunnelKit at a Glance

Best Features of FunnelKit Plugin

FunnelKit packs a lot into one suite. Here are the features that matter most for a WooCommerce store. And the full feature list is available at the FunnelKit landing page.

Drag-and-Drop Funnel Builder

You can build a full funnel in a few clicks. Add steps like opt-in, sales page, checkout, upsell, and thank you page. Then drag them into the right order.

The free version uses List mode. Each step sits in a simple vertical list. The Pro version adds Canvas mode. Here, your funnel looks like a flowchart. You can see branches like “accepted offer” or “declined offer” at a glance.

You can create unlimited funnels on every plan.

Optimized WooCommerce Checkout

This is where FunnelKit shines. You can replace the default WooCommerce checkout with a faster, cleaner one.

• Single-step, multi-step, or Shopify-style checkout
• Drag-and-drop field editor
• Custom fields and conditional fields (Pro)
• Google Address Autocomplete (Pro)
• Express checkout with Apple Pay and Google Pay
• Inline field validation and a smart phone field
• Trust badges and testimonials on the checkout page
• 9 checkout optimizations like auto-apply coupons and prefilled forms (Pro)

The Pro plans also give you a global checkout. It replaces the checkout across your whole store, not just inside one funnel.

Order Bumps

An order bump is a small offer on the checkout page. The buyer adds it with one checkbox. No redirect. No extra page.

• 8 ready-made bump skins
• Add as an extra item, swap an item, or give a gift
• Show bumps based on rules like cart total, category, or location
• Place bumps in 8 different positions
• Works with simple, variable, and subscription products

One-Click Upsells and Downsells

After payment, FunnelKit can show a special offer. The buyer accepts it with one click. They do not need to enter card details again. If they say no, you can show a cheaper downsell. You can also chain offers: accept offer A → show offer B.

• Works with 15+ payment gateways, including Stripe, PayPal, Mollie, Authorize.net, and Braintree
• Rule engine with 20+ conditions
• Multiple products in one offer
• Upgrade the main order option
• Dynamic shipping and tax

A/B Testing

You can test two or more versions of any funnel step. Test a checkout layout, a headline, an order bump, or an upsell offer. FunnelKit splits traffic for you. Then it shows which version earns more. A/B testing starts with the Plus plan.

Ready-Made Templates

FunnelKit gives you conversion-ready templates for opt-in, sales, checkout, upsell, and thank you pages. You import them with one click. Then you edit them with your favorite page builder. The free version has a good template library. Pro unlocks premium templates for more niches.

Funnel Analytics and Pixel Tracking

The free dashboard shows orders, revenue, and your top funnels. Pro adds step-level analytics. So you can see where buyers drop off. It also tracks bump revenue, upsell revenue, and average order value.

Pixel tracking works for Meta, Google Ads, TikTok, Snapchat, Pinterest, and Google Analytics. Pro adds UTM and referrer reports. You can export them as CSV.

Sliding Cart

FunnelKit Cart replaces the boring WooCommerce cart page. A cart slides in from the side. Buyers can edit items and go straight to checkout.

The free cart includes express pay and a coupon box. Pro adds in-cart upsells, a free shipping bar, gifts, tiered discounts, and reward milestones.

Marketing Automations and CRM

FunnelKit Automations (formerly Autonami) works like Mailchimp or Klaviyo. But it lives inside WordPress.

• Abandoned cart recovery (free)
• 30+ prebuilt automations
• Visual automation builder with smart delays and branching
• Email and SMS broadcasts with A/B testing
• Unlimited contacts with 360° contact profiles
• Audience segmentation by tags, lists, spend, and more
• Drag-and-drop email editor for transactional emails

Thank You Pages

You get 20+ thank you page templates. You can show different thank you pages based on rules. You can also fire conversion pixels on these pages.

Lead Generation Pages

Not every funnel needs a sale. You can build opt-in funnels to collect emails. Then nurture those leads with Automations.

FunnelKit Pro Pricing

FunnelKit has a free version and four paid plans. All paid plans are billed yearly. The first-year price is an introductory deal. Renewals are at the full price.

You can also buy FunnelKit Automations alone. It costs $99.50/year for one site (regular $149). This is good if you only need email, SMS, and CRM.

One unique things is in FunnelKit pricing. Professional and Elite include 3 months of free OptinMonster access and OptinMonster University. Every paid plan has a 14-day money-back guarantee.

FunnelKit Plugin Integration

FunnelKit works with the tools most WooCommerce stores already use. You do not need to change your theme, page builder, or payment gateway.

Why These Integrations Matter

• Course creators can sell LearnDash, LifterLMS, or Tutor LMS courses through a FunnelKit checkout. Then add upsells for bonus courses.
• Subscription stores can add subscription products to checkout, order bumps, and one-click upsells.
• Ad-driven stores can fire pixels without a separate pixel plugin.
• Agencies can connect client stores to other tools with Zapier and webhooks.

Note: App integrations like Zapier, Slack, and form plugins need FunnelKit Automations Pro.

FunnelKit Plugin Addons

FunnelKit is modular. Each part is its own plugin with a clear job. You can use one, or combine them. Back in the WooFunnels days, some of these had different names.

Sublium Subscriptions is the newest product from the FunnelKit team. It is a WooCommerce subscriptions plugin. It runs on its own website and is not part of any FunnelKit plan.

FunnelKit Review Spotlight (USPs)

What makes this funnel builder different from other funnel tools? Here are its unique selling points. This list is from our point of research.

(i) Built for WooCommerce, Not Bolted On

You do not need to move to Shopify or a SaaS funnel tool. This plugin works inside your existing WooCommerce store. Your products, orders, and customers stay in one place.

(ii) Funnels, Cart, and Email in One Suite

Most stores use separate tools for checkout, side cart, and email marketing. FunnelKit covers all three. So you have fewer plugins and fewer bills.

(iii) True One-Click Upsells

Buyers accept an upsell without entering card details again. This works on 15+ payment gateways. Many funnel plugins support only a few gateways.

(iv) A Generous Free Version

The free version is not a weak trial. It includes a checkout editor, express pay, a side cart, pixel tracking, and even abandoned cart recovery.

(v) Unlimited Contacts With No Extra Cost

Email tools like Mailchimp or Klaviyo charge more as your list grows. It automations gives you unlimited contacts on a flat yearly price.

(vi) Support Even for Free Users

Free users get standard ticket support. Paid users get priority or premium support. Support is one of the most praised parts of this plugin user reviews.

(vii) Trusted by a Large Community

It powers 40,300+ WooCommerce stores. It has 1,003+ five-star reviews and a 4.9 rating.

What is on the Way to FunnelKit?

They does not publish a detailed public roadmap. But recent releases and interviews show where it is heading.

1. AI-Powered Features

In the WP Legends podcast, CEO Daman Jeet Singh talked about AI. The team is adding smart recommendations, content generation, and automation. The goal is to help users sell more with less effort.

2. Sublium Subscriptions

The team launched Sublium, a new subscriptions plugin for WooCommerce. This shows FunnelKit wants to own more of the recurring revenue side, not just one-time sales.

3. Newer Automation Tools

The pricing page now marks 30+ prebuilt automations and activity logs as new. Expect more ready-made recipes over time.

4. Checkout Upgrades

Conditional checkout fields are among the newest checkout features. The checkout is FunnelKit’s core product, so it will likely keep getting new options.

Note: These points are based on recent releases and public interviews. They are not an official roadmap.

When did FunnelKit Start Its Journey?

It started its journey in 2018 under the name WooFunnels. But the story began a little earlier. The founders first ran an agency. They built custom WordPress and WooCommerce projects for clients. They saw one big gap again and again. WooCommerce had no built-in sales funnels.

So they started building their own products around 2017. In 2018, they launched WooFunnels. The goal was simple: help people sell their products with WooCommerce profitably.

The brand grew fast. Users even called the team “Team WooFunnels”.

In April 2022, WooFunnels got an investment from the WPBeginner Growth Fund. Syed Balkhi, the founder of WPBeginner, also joined its board.

Around the same time, Automattic (the owner of WooCommerce) said the word “Woo” is its trademark. To respect that, the team searched for a new name for months. Finally, WooFunnels became FunnelKit in 2022. Autonami also became FunnelKit Automations.

Who is Behind the Funnel Builder For WordPress?

The main person behind FunnelKit is Daman Jeet Singh. He is the co-founder and CEO of FunnelKit.

Daman is a long-time WordPress and WooCommerce lover. His agency work showed him how hard it was to build funnels in WooCommerce. That experience led to WooFunnels, which is now FunnelKit. Today, he leads the product strategy.

Where did FunnelKit Get Mentioned?

FunnelKit is a well-known name in the WordPress space. Here are some places where it got mentioned or featured.

• WPBeginner Growth Fund: WPBeginner invested in WooFunnels (now FunnelKit) in 2022. Syed Balkhi joined its board.
• WP Legends Podcast by Seahawk Media: Daman Jeet Singh shared the story behind FunnelKit, who it is best for, and how AI is shaping it.
• Capterra: It has a full software listing with features, pricing, and reviews.
• Trustpilot: It a high rating, with support getting the most praise.
• WordPress.org: It has 1,003+ five-star reviews and a 4.9 average rating.
• Usermaven Blog: Listed it among the top sales funnel software tools for 2026.
• Web hosts and influencers: It’s site says it is featured by top WordPress influencers and web hosts.

And of course, here at Wptowp, we reviewed it too!

FunnelKit Free vs Pro Comparison

The free version (Lite) is strong. It can give you a better checkout and a modern cart at zero cost. Pro is for growth. It adds the features that raise your average order value.

Who Should Stay on Free?

• You are new to funnels and want to test first.
• You only need a cleaner checkout and a side cart.
• Your traffic is low, so A/B testing would not help yet.

Who Should Go Pro?

• You want order bumps and one-click upsells.
• You want to test and track which pages earn more.
• You want to replace Mailchimp or Klaviyo with one tool inside WordPress.

Editorial Prediction for FunnelKit

Our editorial team has followed the plugin since its WooFunnels days. Here is what we think the next few years look like.

It’s is no longer just a funnel builder. It now covers checkout, cart, email, SMS, CRM, and subscriptions. We think it will keep filling gaps. So store owners can run the full sales journey with one team’s tools.

The CEO already talks about AI recommendations and content generation. We expect AI to suggest upsell products, write email copy, and spot weak funnel steps.

Overall, we predict is, It will stay one of the top funnel builders for WooCommerce in the coming years. This is our editorial opinion, not an official statement from official.

FunnelKit Plugin FAQs

Is It free?

Yes. FunnelKit Lite is free on WordPress.org. It includes a funnel builder, checkout editor, side cart, pixel tracking, and abandoned cart recovery. Order bumps, upsells, and A/B testing need a paid plan.

Is FunnelKit the same as WooFunnels?

Yes. WooFunnels changed its name to FunnelKit. Autonami also became FunnelKit Automations. The products are the same.

Do I need WooCommerce to use FunnelKit?

Yes. It needs a WordPress site with WooCommerce installed and active.

Does FunnelKit work with Elementor?

Yes. It works natively with Elementor, Divi, Oxygen, Bricks, and Gutenberg. Other builders work through shortcodes.

Which payment gateways support one-click upsells?

One-click upsells work with 15+ gateways. These include Stripe, PayPal, Mollie, Authorize.net, Braintree, and SagePay. Checkout and order bumps work with all WooCommerce gateways.

Can I sell online courses with FunnelKit?

Yes. FunnelKit works with LearnDash, LifterLMS, and Tutor LMS through WooCommerce.

Does FunnelKit support subscriptions?

Yes. It works with the official WooCommerce Subscriptions plugin. You can add subscription products to checkout, bumps, and upsells.

Can I buy FunnelKit Automations alone?

Yes. The Automations-only plan costs $99.50/year (introductory) for one site.

Does FunnelKit offer a lifetime deal?

No. FunnelKit does not offer lifetime deals right now. All plans are yearly.

Does FunnelKit have a refund policy?

Yes. Every paid plan has a 14-day money-back guarantee.

FunnelKit Review – Final Notes

FunnelKit is one of the most complete funnel builders for WooCommerce. It turns a plain WooCommerce store into a sales machine. You get custom checkouts, order bumps, one-click upsells, a smart side cart, and email automations. All inside WordPress.

Start with the free version. Fix your checkout and add the side cart. Then upgrade when you are ready for order bumps and upsells. That’s all for this blog. If you enoy, give is a social share. It will make our weeks.

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Acknowledgment 💯💯

🐾 Images – Images in this blog have been collected from different websites, blogs, landing pages, plugin landing pages, WordPress directories, Social sites, etc
🐾 Affiliate Links – This blog contains several affiliate links. We will get a commission without charging you extra if you purchase any product through the link. You can see affiliates’ declarations here.
🐾 Data Source – All the data has been collected from various open sources like landing pages, WordPress directories, YouTube channels, etc. Data can be changed at any time.

Editorial Staff

Our editorial team consists of WordPress expert(s), analysts, content editors, writers, designers, SEO experts, outreach people, and developers! For each piece of content, a highly expert and dedicated team led by Asadullah Galib works together. We have only one motto: “We help you to make your final decisions!”